In March 2022 I worked with equestrian clothing brand 'Uhlan Equestrian' to create social media content for their Instagram story.
I had full creative control for this collaboration which I found exciting and it challenged my creative abilities. Instagram business tools such as product stickers on stories were utilised to increase the number of website viewers.
A range of techniques were used to create content with variation between them. I also considered the brand's values and feel, being professional in a fun, family way. To incorporate that, I created a balance between bright colours and more subdued ones.